“The concept I have of a company, it’s like a ship on the high seas, the owner is the captain and the employees represent the crew, we all have to work as a team if we want the ship to stay afloat, because otherwise, if we do not put enough effort the ship would sink, leading the company to failure.

Hence the importance of considering each and every one of the people who work in this company.

If we all work as a team, taking care and responsibility to our work, this company will continue to progress every day  consequently we will all benefit.

So remember, it’s not the same to just do our job than to want  have the will to do it”.




Panificadora Don Bizcocho started as a simple family business for Mr. J. Jesús Hernández Hernández in the year of 1968 in the city of Dolores Hidalgo Gto., In ‘La Rinconada’, located in the Hidalgo market.

Don Chuy started with a capital of $2,000 in participation with his cousin Ángel González and his younger brother Juan Carlos Hernández, who over the time took different paths, leaving Don Chuy leading the company in the company of his wife Ma. Del Consuelo Alejandri de Hernández.

Don Chuy was in charge of making the bread with the help of a baker that he brought from the City of León, thus leaving one of the most important tasks for his wife: the customer service.

Its production was very rudimentary, the elaboration of the bread was made 100% by hand the bakery only counted with two brick vault ovens for the baking of the sweet bread and bolillo.

Don Chuy worked day by day with the illusion of seeing his business strengthened and as a leading company in the city of Dolores Hidalgo.

The product that he developed from the beginning was the bolillo, which until today is and will continue to be the flagship product, in a very short time he discovered that his clients wanted new kinds of bread, and that is when Don Chuy decided to expand the range of traditional bread that is currently known as bread line.

Don Chuy innovated with a new range of products that in the city of Dolores Hidalgo were totally unknown. Some of these new products that he began to commercialize were: ‘campechanas’, rosette, ‘calvo’, ‘wings of angel’, ‘logs’, ‘corn’, ‘pigeons’, ‘mosaics’, ‘yoyos’, etc.; among many others.

Over time the demand was growing and the personnel was insufficient to be able to satisfy the needs of the market, reason why the best option was to begin to implement technology. One of the most successful decisions was the acquisition of a bolilladora in the year of 1978, which was one of the first machines of its kind throughout the country. This machine currently continues to produce.

Subsequently, due to the growth of the business, Don Chuy bought a shop located in Baja California Sur street No. 15-A in which, the bolillo was made, remaining its point of sale in ‘La Rinconada’ with the name of ‘ Hernandez Bakery’.

In 1985 he bought the shop located in Yucatan street No. 22 where he installed the bakery, now with the name of ‘Bakery El Refugio’ in honor of Don Chuy’s father.

In this same year, production is concentrated in Yucatan Street, where it is now the main point of sale.

At this same time, the first delivery route was created.

On January 14, 1992, the company name changes to PANIFICADORA DON BIZCOCHO S.A. de C.V.

In 1994 the demand for the product increased and the decision was taken to open new points of sale within the city of Dolores Hidalgo,  the first branch located on Avenida Gto. No. 121

After a year of success, it was possible to open a new store in Calle Felipe Angeles No.33, Colonia Lindavista.

Since 1994, two delivery units have been implemented, which supplied the first two bakeries and local routes were created.

Continuing with the harvest of successes, in the year of 1996, two new stores were inaugurated, one located in Avenida Sur No. 123 and the second one in Calle Dolores Hidalgo No. 64 in the Fraccionamiento Guanajuato.

On June 3, 2001, the company suffers the most important loss, Mr. J. Jesús Hernández Hernández passed away.

On June 4, 2001, his son Adrián Hernández Alejandri assumed the responsibility of the company. After the death of Don Chuy a new cycle begins, Adrián Hernández despite his young age continues with the same business ideology that his father inherited and makes important changes without losing the vision of his father and always having gratitude to the Dolorense community.

For September 10, 2001 opens a new store, located on Calle 21 de Marzo in Colonia San Agustín.

On February 10, 2003 the fifth store in Calle Plata No. 12, Fraccionamiento la Esperanza, was inaugurated.

In 2004, the company decided to expand its regional market, and on May 30 opened a store in the city of San Felipe, Guanajuato.

At the end of 2005, Panificadora Don Bizcocho begins to explore new markets and decides to open a new store, now in the City of Ocampo, Guanajuato on August 28, 2005 (currently inactive).

At the beginning of the year 2006 the company continues with its regional growth, and opens the doors of a new store in San Miguel de Allende on March 19.

In 2007, a new stage begins in Don Bizcocho; the launch of the first packaged product, wheat flour tortillas.

In February 2011, another store was opened in the city of San Diego de la Unión.

Currently Don Bizcocho has several bread and flour tortilla routes, three local stores, two regional ones and a matrix.

This is how Don Bizcocho is projected as a leading company in the local and regional market, with a well-established market niche and with defined expansion projects.

“I thank each and every one of my collaborators and staff for their great dedication, support, effort and dedication because thanks to them Don Bizcocho is a solid and socially committed company.

I give thanks to God, to my Parents and Sisters for giving me the opportunity to continue building this dream that started 50 years ago.”

Adrian Hernández Alejandri

“A leader is not a leader without the pople”